Prosperity in times of crisis is also possible. Despite the hardships that Brazilians have faced in recent years, the economic crisis has had a positive effect on the service sector, encouraging entrepreneurship. Whether unemployed or dissatisfied with the current job, starting your own business can be the way out of a difficult financial situation and even the opportunity to increase monthly income and achieve satisfaction in a new career.

For this, a little talent and boldness are needed. Depending on the area of ​​activity, large initial investments are not necessary, but if the entrepreneur works hard, there is the possibility of growing quickly. Remember, every great business was once small.

Check out some examples of how people are beating the crisis and get ideas to help you also turn this phase into an opportunity for success.
Examples of How Crisis Drives Entrepreneurship

During the great American crisis of 1929, Charles Darrow, like many other citizens, could not find formal employment and lived on small odd jobs. In the intervals between these activities, he created the board game “Monopoly,” which is still a success worldwide.

After the end of the Second World War, cocoa, which had been devastated during the conflict in Italy, had disappeared from the country’s fields. This prompted a local confectioner to create a sweet option with other ingredients and just a hint of cocoa: this is the origin of the hazelnut cream, now world-famous Nutella, and a successful business, the Ferrero Group.

Cases like these demonstrate that the crisis can also have a positive side. Looking at the scenario with creativity and boldness, it is possible to create opportunities and overcome difficult times.
Formalization to Overcome the Crisis
Today, in the country, one of the options found by Brazilians who are overcoming the crisis is to become an individual microentrepreneur – the country already has more than 5 million of them.

In force since 2009, the law of the Individual Microentrepreneur (MEI) allowed the worker known as informal to become a legalized entrepreneur, with a CNPJ. To be classified, the entrepreneur cannot be a partner in another company or an employee receiving more than the minimum wage or the category floor.

The main advantages of leaving informality and becoming an MEI are that entrepreneurs can issue invoices and contribute to social security, thus having the right to sickness benefits, maternity leave, and retirement. In addition to reducing taxes and bureaucracy, the microentrepreneur also has lower costs with employees, access to a credit line in banks, and free technical support from Sebrae.

The list of activities and professions allowed by the law is extensive, as long as your turnover does not exceed R$ 60 thousand annually, which corresponds to R$ 5 thousand monthly. As an MEI, you can offer services that do not require large initial investments, such as craftsman, maid, and animal caregiver.

Overcoming the Crisis: Ideas for You to Start

To help you overcome the crisis, check out some ideas for activities that can be started with low investment and are allowed by the Individual Microentrepreneur law.
Photographer

Using a photo booth or photo booth, you can offer photography services for documents or even use them during events – a creative and fun way to record the presence of guests at a party and a profitable business for you.

There are also other services whose investment is a little lower, such as the Crazy Photo and printing via hashtags (via Instagram).

Contact our team if you want to know more about it 🙂

Credits: Alumipac